Why are Campaign Engines needed?

To deliver effective and accountable advertising and marketing campaigns.

Three issues are impacting campaign effectiveness and accountability:
Agencies tend to be really good at the creative stuff and really bad with the campaigning stuff.
Agencies dominate the creative process. Given the preference over whether they would like to win an award for creativity or an award for campaign effectiveness, most agencies and their creative staff would opt for the creative award.

Agencies are dominated by the "creative" gene - the "effectiveness" gene being submissive or non-existent.

Most advertising and marketing campaigns are created with the intention of winning a creative award and not market share.
 Competitive instincts and strategic competencies are missing in most agencies and marketers. In the infamous words of creative icon Mark Fenske - "nobody ever did a good ad writing to a strategy"

Marketplaces are battlefields conquered via superior competitive strategy. Creativity is weaponry in a battle for market share. If creativity helps win the battle, fine, if not then it is wasted sword motion.

Creative must be driven by strategy if your desired result is effective and accountable campaigns.		 Traditional advertising is based upon account "planners" discovering a single compelling insight, then "creatively" communicating this single insight many times across multiple mediums.

Once the insight has been divined and creative elements produced it is difficult to change campaign elements in response to competitive threat or customer opportunity.

For most agencies, they view the creative side of their work complete with the launch of the campaign... when in fact it is just beginning.
Here is John Boyd's definition of strategy:

“A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests.”