How does a Campaign Engine increase effectiveness?

A Campaign Engine increases advertising and marketing campaign effectiveness by amplifying competitiveness, infusing intelligence and enabling agile campaigning:
Web 2.0 advancements like RSS readers and blogs, and SAAS vendors like Salesforce.com and Google have enabled a cheap, fast, powerful set of campaigning tools that help drive the Campaign Engine.
A Campaign Engine swaps creative genes for competitive genes in order to generate campaign effectiveness (as opposed to creative awards).

Campaigns are created to generate a specific measurable outcome such as an increase in market share or profit margin.

The One-Page Plan of Campaign replaces the creative brief and is used to drive the creative process.		 Competitive intelligence is used to determine campaign strategy and guide the development of all creative elements.

Competitive intelligence is infused via the orientation cycle of the campaign engine.

The Campaign engine is driven by a Campaigner who's primary responsibility is the conversion of competitive intelligence into winning competitive strategy.

 Agile, assertive campaigning practices replace traditional advertising doctrine.

Command, Orientation, Communication and Execution cycles, timed to best the competition enable agile campaigning.

At the core of this agility are creative elements that are wickedly fast to produce, cheap, and optimized for Web 2.0 platforms in addition to traditional campaigning platforms.