Inspired by John Boyd's O-O-D-A Loop, and fueled by a unique Orientation Cycle, the Campaign Engine enables a campaigner to best his competition by increasing his interaction with market forces while isolating or eliminating competing forces.
Increase price, Increase quality, Increase features,
Interdict features, increase service, exploit response,
exploit quality, enhance reputation, Increase agility, etc.
Blog swarm, Executive defection, Ownership change, New doctrine, New Purchasing agent, Quality issues, Market backlash, etc.
Creative
Production
Research/Intelligence
Marcom
CRM
Branding
Lead generation
Sales reps
Telemarketing
Service support
Call center
PR agencies
Global ad agencies
Local ad agencies
Design agency
Interactive agency
Inhouse talent
Strategy consultants
Management consultants
etc.

Email
Calendar
File storage and transfer
Documents
Spreadsheets
Presentations
Cell phones
Pagers
Lap tops
Instant messaging
Video conferencing
Intranet portal
CRM Hosted/Enterprise
Contact managers
Opportunity managers
Legacy data base
Business intelligence
etc.

Print ads
Newspapers ads
Online/interactive ads
Yellow pages ads
Outdoor ads
TV commercials
Radio commercials
Interactive commercials
Films/videos
Direct Mail
Catalogues
Brochures
Data sheets
Logo
Packaging
Stationary
Business cards
Co-op advertising
Customer loyalty
Link exchange
Sponsorships
Press releases
Feature stories
Speaking platforms
Newsletters
Seminars
Webinars
Trade shows
Blogs
Web sites
E-commerce
Search
etc.